Profile

Technologist. Since 2017, Head of Institutional Communication at the Institute for Studies on the Mediterranean CNR-ISMed (formerly CNR-ISSM).

Role and function.  Providing extensive visibility to the Institute by illustrating its activities and fostering relationships and interactions with the public, with the aim of generating public awareness of science; offering suitable tools to enable everyone to make operational choices in their respective fields; sensitizing the leadership and policy makers on specific research themes.

Key Activities:

• Visual Identity and Brand Management: Utilizing and safeguarding the Institute’s logo and visual identity in collaboration with Editorial Services for the development of new formats and templates; cooperating with the Management Secretariat for the implementation of procedures defined by the management related to logo management, requests, and checks for proper use; project planning for letterheads, business cards, folders, brochures, bookmarks, representation cards, complimentary and review copy cards, posters, leaflets, presentations, branded gadgets, and other models for institutional communication; developing communication and promotion strategies, supporting the management in internal and external communication using specific languages.

• Communication of Activities and Events: Analyzing materials received from scientific references, creating texts and content in various forms and languages; collecting and researching images for institutional communication, verifying copyright and usability, making final selections; distributing final texts and materials to the ISMed Editorial Services Unit (for graphic productions or small videos, internal prints, or through third parties); distributing final materials in various institutional circuits. Specifically: integrating events into the institutional calendar with web and mobile interfaces, internal communication, and drafting drafts for external invitations to be sent to the Management Secretariat; contributing to the Institute’s web content (for events, news, informative boxes), publications on the CNR portal (events, news), and activated social media; collaborating with scientific references and the Third Mission Manager for content creation to be sent for press releases and notes by the CNR Press Office, CNR Communication Office, or for publication and distribution in external circuits and platforms of specific interest; promoting and managing contacts with communication representatives of third-party entities involved, for the development of common strategies.

• Social Media Management: Activating, administering, and managing accounts dedicated to institutional communication (Facebook, X, YouTube, etc.); publishing textual and graphic content for the social media circuit (including the production of multimedia and hypertextual images, hashtag insertions, ALT TAG, and meta-tags for maximum content visibility, registration campaigns, infobox population, material publications, post-productions, and video publications of specific registered and pre-planned events and activities). Internal analysis of traffic and interactions related to ‘public engagement’ to monitor the Institute’s presence and popularity on the web and social media (search engines, trends, etc.), achieving goals, and possibly revising adopted strategies. Internal checks on ISMed’s search engine positioning, with the activation of SEO strategies (semantic web) on activated platforms; ensuring accessibility, usability, navigability, responsive design in every action managed by institutional communication.

Previous Work Experience: Previous permanent positions at the Università degli Studi Orientale (1988-1995) and the Stazione Zoologica Anton Dohrn in Naples (1995-2017).

Curriculum Vitae