Profile

Roberto Micera has been a Senior Researcher of the National Research Council of Italy (CNR) since 2021, currently he is at the Institute for Studies on the Mediterranean (ISMed).

He has National Qualification for the role of Associate Professor in Management (13/B2)and he is PhD in Business Administration. He holds a Master’s Degree in Economics of Tourism from the University Luigi Bocconi in Milan and a visiting scholar from the Fisher College of Ohio State University.

He has been scientific coordinator for the CNR of tourism research projects and he is in the team of numerous international and national research activities on the management and organization of innovation in tourism enterprises and destinations (smart tourism destination).

The main scientific interests are about the management of innovation in firms and networks of tourism enterprises, destination management, destination governance, the competitiveness of destinations and the impact generated by innovation on tourism supply systems and smart tourism.

In 2016 he was a member of the “direction cabin” between CNR and MIBACT, with tasks of management and integrated coordination of the Strategic Plan for the Development of Tourism 2017-2022.

From 2016 to 2019 he was editor of the “Rapporto sul Turismo Italiano”.

He is a member of the Editorial Team of European Journal of Applied Economics, ITivista, Rivista Internazionale, Tourism & Spirituality Journal, Technological Audit and Production Reserves, Journal of Hospitality and Tourism Technology, Science Journal of Business and Management, Hospitality & Tourism Management International Journal, Ottoman: Journal of Tourism and management research and Journal of Economic and Administrative Sciences.

He is reviewer for many scientific journals, like: Sustainability, Tourism Review, International Journal of Contemporary Hospitality Management, Current Issues in Tourism, British Food Journal, European Journal of Тourism Research, International Journal of Tourism Cities, Journal of Information and Knowledge Management e Te.ma. Journal of Land Use, Mobility and Environment

He was professor in Innovation Management and in Business Ethics at the University Unitelma-Sapienza of Rome.

Actually, he teaches Territorial Marketing at the University of Basilicata, where he was professor of Tourism Destination Management and Marketing.

He teaches in master’s degrees, advanced training courses and specialization courses on the topics of Tourism Management and Marketing.

He has also many job assignments in the tourism sector and in corporate management working with businesses, organizations, associations and local tourism operators.

Publications

Main publications

Monographs and Book Chapters

• Becheri E., Micera R., Morvillo A. (2018). Rapporto sul Turismo Italiano 2017-18 – XXII edizione (a cura di), Rogiosi Editore, ISBN 978-88-6950-339-9.
• Micera R. (2018), “La competitività delle destinazioni turistiche diffuse: l’accessibilità fattore di svolta per il successo”, in Rapporto sul Turismo Italiano 2017-18 – XXII edizione (a cura di Becheri E., Micera R., Morvillo A.), Rogiosi Editore, Napoli, 2018: 359-386, ISBN 978-88-6950-339-9.
• Becheri E., Micera R., Morvillo A. (2017). Rapporto sul Turismo Italiano 2016-17 – XXI edizione (a cura di), Rogiosi Editore, Napoli, ISBN 978-88-6950-225-5.
• Micera R. (2017) La competitività delle destinazioni turistiche diffuse, in Rapporto sul Turismo Italiano 2016-17 – XXI edizione (a cura di Becheri E., Micera R., Morvillo A.), Rogiosi Editore, Napoli: 359-386, ISBN 978-88-6950-225-5.
• Micera R., (2016). “La competitività dei territori: Matera e Parco della Murgia Materana”, in Rapporto sul Turismo Italiano 2015-2016- XX Edizione (a cura di Becheri E. e Maggiore G.), Franco Angeli Editore, Milano: 303-318, ISBN 978-88-6950-161-6.
• Micera R., (2014). ”La competitività dei territori (La Sicilia-Costa Meridionale)”, in Rapporto sul Turismo Italiano 2012-2013- XIX Edizione (a cura di Becheri E. e Maggiore G.), Franco Angeli Editore, Milano: 215-234, ISBN: 88-90365-11-0.
• Micera R., (2013). “Le catene alberghiere e i gruppi di catene”, in Della Corte V., Imprese e sistemi turistici. Il management, EGEA, Milano (Italia): 180-190, ISBN: 978-88-238-2185-9.
• Micera R., (2013). “Il marketing”; “La valutazione della performance”; “Le altre imprese ricettive”, in Della Corte V., Imprese e sistemi turistici. Il management, EGEA, Milano (Italia): 197-221, ISBN: 978-88-238-2185-9.
• Micera R., (2013). “Le imprese ricettive” (par. 5.3, 5.5, 5.6, 5.7) in Della Corte V., Imprese e sistemi turistici, Egea: pp. 180-190, pp. 197-214, pp. 214-221, ISBN: 978-88-238-2185-9.
• Maggiore G., Micera R., (2013). “La destinazione turistica: verso una definizione operativa”, in Rapporto sul Turismo Italiano 2011-2012 – XVIII Edizione (a cura di Becheri E. e Maggiore G.), Franco Angeli Editore: 249-258, ISBN: 978-88-204-0895-4.
• Lo Presti O., Micera R., (2013). “La competitività dei territori”, in Rapporto sul Turismo Italiano 2011-2012 – XVIII Edizione (a cura di Becheri E. e Maggiore G.), Franco Angeli Editore: 267-282, ISBN: 978-88-204-0895-4.
• Lo Presti O., Micera R., (2013). “Il ruolo del web marketing per l’immagine delle destinazioni”, in Rapporto sul Turismo Italiano 2011-2012 – XVIII Edizione (a cura di Becheri E. e Maggiore G.), Franco Angeli Editore: 331-340, ISBN: 978-88-204-0895-4.
• Micera R., Storlazzi A., (2013). “Cineturismo e destinazioni: le film commission”, in Rapporto sul Turismo Italiano 2011-2012 – XVIII Edizione (a cura di Becheri E. e Maggiore G.), Franco Angeli Editore: 355-364, ISBN: 978-88-204-0895-4.
• Lo Presti O., Micera R., (2012). “Online destination image management. The case analysis of VisitTrentino and ViaggiareinPuglia”, in Morvillo A. (edited by), Advances in Tourism Studies, McGraw-Hill: 127-148, ISBN 978-88-386-7335-1.
• Lo Presti O., Maggiore G., Micera, R., (2011). “Destinazione turistiche e modelli di competitività”, in Rapporto sul Turismo Italiano 2010-2011 – XVII Edizione (a cura di Becheri E. e Maggiore G.), Franco Angeli Editore: 255-279, ISBN 978-88-568-4089-6.
• Micera R., Vecchi V., (2008). “Strumenti per la programmazione e il controllo delle decisioni d’impresa. Concetti teorici ed esercizi pratici”, Aracne Editrice: pp. 212, ISBN 978-88-548-2038-8.
• Micera R., (2009). “Le imprese ricettive” (par. 5.3, 5.5, 5.6, 5.7) in Della Corte V., Imprese e sistemi turistici, Egea, ISBN: 978-88-238-2106-4.
• Micera R., (2009). “Il caso Starhotels”, in Della Corte V., Imprese e sistemi turistici, Egea, ISBN: 978-88-238-2106-4.
• Micera R., (2008). “La balanced scorecard per la valutazione dell’efficienza prospettica dell’impresa” in Sciarelli S., Elementi di Economia e Gestione delle Imprese, Cedam: 511-527, ISBN 978-88-13-28165-6.
• Micera R., (2008). “La valutazione degli equilibri aziendali mediante la costruzione degli indici di bilancio” (con V. Vecchi) in Sciarelli S., Elementi di Economia e Gestione delle Imprese, Cedam: 498-510, ISBN 978-88-13-28165-6.
• Della Corte V., Micera R., Savastano I., (2007). “Il caso della Penisola Sorrentina”, in Sciarelli S. (a cura di), Management e sistemi turistici locali, Giappichelli, Torino: 281-314, ISBN 978-88-348-7577-3.
• Micera R. (2007). “La misurazione della performance (economica e sociale): lo strumento della social balanced scorecard”, in Sciarelli S., Etica e responsabilità sociale nell’impresa, Giuffrè Editore: 271-285, ISBN 88-14-13471-5.
• Micera R., (2004). “L’Analisi di Bilancio” (con V. Vecchi) in Sciarelli S., Fondamenti di Economia e Gestione delle Imprese, Cedam, Padova: 573-588, ISBN 88-13-25403-2.

Paper in international journals (with blinded referee)

• Errichiello L, Micera R, Atzeni M, & Del Chiappa G. (2019). Exploring the implications of wearable virtual reality technology for museum visitors’ experience: A cluster analysis. International Journal of Tourism Research, 1–16. https://doi.org/10.1002/jtr.2283.
• Fierro, A., Forte, A., Zucaro, A., Micera, R., & Giampietro, M. (2019). Multi-scale integrated assessment of second generation bioethanol for transport sector in the Campania Region. Journal of Cleaner Production, 217, 409-422.
• Errichiello, L., Micera, R. (2018). Leveraging Smart Open Innovation for Achieving Cultural Sustainability: Learning from a New City Museum Project. Sustainability, 10(6), 1-23.
• Micera R., Crispino R., (2017) “Destination Web Reputation as “smart tool” for image building: the case analysis of Naples City-Destination”, in International Journal of Tourism Cities, special issue on Smart Destination Branding & Marketing, 3(4): 406-423.
• Storlazzi A., Lunic D. Micera R. (2017). Collective Action for Territorial Identity in Tourism: The Case Study of Two UNESCO Sites, in Symphonya: 81-96.
• Buonincontri P., Micera R., (2016). “The experience co-creation in smart tourism destinations: A multiple case analysis of European destinations”, Information Technology & Tourism, 16(3): 285-315. ISSN: 1098-3058 (print) 1943-4294 (online).
• Presenza A., Abbate T., & Micera R., (2015). “The cittaslow movement: opportunities and challenges for the governance of tourism destinations”. Tourism Planning & Development, 12(4), 479-488. ISSN: 2156-8324 (print), 2156-8316 (online).
• Presenza A., Micera R., Splendiani S., & Del Chiappa G. (2014). “Stakeholder e-involvement and participatory tourism planning: analysis of an Italian case study”. International Journal of Knowledge-Based Development, 8, 5(3), 311-328. ISSN: 2040-4468 (print) 2040-4476 (online).
• Della Corte V., Zamparelli G., & Micera R. (2013). “Innovation in tradition-based firms: dynamic knowledge for international competitiveness”. European Journal of Innovation Management, 16(4), 405-439. ISSN: 1460-1060.
• Della Corte V., Mangia G., Micera R., & Zamparelli G. (2011). “Strategic Employer Branding: the brand and image management as attractiveness for talented capital”. Chinese Business Review, 10, 12, 2011: 1231-1252, ISSN:1537-1514.
• Conti C., Micera R., (2006). “Estructura de gestiòn de los hoteles y alianzas en el sector turistico”. Revista de Análisis Turístico, 1, Gen. – Mar., 2006: 37-54, ISSN 1885-2564.

Paper in national journals (with blinded referee)

• Della Corte V., Di Taranto E., & Micera R. (2014). “Quality in marketing process and networking value co-creation: some evidences in hospitality industry”. Mercati e competitività, 2: 53-80. ISSN 1826-7386, ISSNe 1972-4861
• Marasco A., Micera R., 2013, “Il ruolo delle comunità virtuali per l’innovazione dell’esperienza turistica: il caso di MSC FRIENDS”. Economia dei Servizi, 1: 71-90, ISSN: 1970-4860.
• Della Corte V., Micera R., (2011). “Resource integration management in networks’ value creation. The case of high quality hotels”, Mercati e Competitività, 3: 127-146. ISSN 1826-7386, ISSNe 1972-4861.

Conference proceedings

• Errichiello L., Micera R. (2016). “City stakeholder collaboration in complex innovation projects: The cultural service system “MuseoTorino”, in Proceedings of 6th International Conference on Tourism (ICOT2016) New Challenges and Boundaries in Tourism: Policies, Innovations and Strategies, 364-378. ISSN: 2241-9314 / ISBN: 978-618-81503-1-7.
• Errichiello L., Micera R. (2015). “Smart Tourism Destination Governance”, in Spender JS, Shiuma G., Albino V., Culture, Innovation and Entrepreneurship: connecting the knowledge dots, pp. 2179-2191, Proceedings of IFKAD 2015 – International Forum on Knowledge Asset Dynamics, 10-12 Giugno, Bari. ISBN: 978-88-96687-07-9; ISSN 2280-787X.
• Micera R., Presenza A., (2013). “SMART Sustainable tourism development. A new emerging paradigm in destination governance”, in Proceedings of Celebrating ad Enhancing the Tourism Knowledge-based Platform: A tribute to Jafar Jafari, 23-25 October 2013, University of Balearie Island, Palma de Mallorca (Spain).
• Del Chiappa G., Splendiani S., Micera R., Presenza A. (2013). “Dalle Smart Cities alle Smart Destination: ICTs e Web 2.0 per il vantaggio competitivo delle Destinazioni Turistiche”, in Proceedings of X Convegno Società Italiana Marketing Smart life. Dall’innovazione tecnologica al mercato, 3-4 Ottobre, Milano Bicocca, ISBN: 978-88-907662-1-3.
• Micera R., Del Chiappa G., Splendiani S., Presenza A (2013). “SMART Destinations: new strategies to manage tourism industry”, in ebook Smart Growth: Organizations, Cities and Communities (edited by G. Schiuma, JC Spender, A. Pulic), Proceedings of 8th International Forum on Knowledge Asset Dynamics – IFKAD 2013, Zagreb, Croatia 12-14 June: 1405-1422, ISBN 978-88-96687-01-7, ISSN 2280-787X.
• Marasco A., Micera R. (2012). “The role of virtual communities for the innovation of the tourism service experience: the case of MSC FRIENDS”, in Proceedings of ET Tourism Conference 2012, Competition and Innovation in Tourism: New Challenges in an Uncertain Environment, Napoli, 13-14 Settembre: 893-913, ISBN 978-88-89677-88-9
• Micera R., Storlazzi A., Tutore V. A., (2012). “The role of territorial governance for local system identity. The case study of the National Park of Cilento and Vallo Diano” (con Storlazzi A., Tutore V.), Proceeding of XIII Workshop Organizzazione Aziendale 2012, Desperately seeking performance in organizations, formato elettronico, ISBN 978-88-6129-871-2.
• Della Corte V., Micera R., Di Taranto E., (2011). “Quality in Marketing Process and a Systemic Value Co-creation” (con.), in Gummesson, E., Mele, C., Polese, F. (2011), Proceeding of The 2011 Naples Forum on Service Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda, http://www.naplesforumonservice.it, ISBN 13: 978-88-7431-525-3.
• Della Corte V., Micera R., Zamparelli G. (2010). “Tradition-based firms and dynamic knowledge for international competition”, in Schiuma G., Spender JC, Weir M. (2010), Proceedings of 5th International Forum on Knowledge Asset Dynamics International Capital in a Complex Business Landscape: 1-33, ISBN 978-88-96687-02-4.
• Della Corte V., Micera R., Zamparelli G. (2009). “Destination image and destination brand: the possible rebuilding process in the case of Naples as a tourist destination”, in Shaul Krakover and Natan Uriely, Conference proceedings Tourism Destination Development and Branding, Eilat, 14-17 October, 163-164, http://web.bgu.ac.il, ISBN 978-965-91467-0-3.
• Della Corte V., Micera R. (2008). “Low cost airlines? Marketing choices. Some empirical cases”, in Umberto Collesei e Jean-Claude Andreani (a cura di), Atti del VII Congresso Internazionale Marketing Trends, Venezia 17-19 Gennaio 2008, Dipartimento di Economia e Direzione Aziendale, Università Ca’ Foscari Venezia, Venezia, ISBN: 88-902459-2-1 / 978-88-902459-2-3.
• Di Marino E., Micera R. (2007). “Il cambiamento del sistema di trasporto pubblico locale: il caso della Campania”, in Federico Butera, Gianfranco Rebora (a cura di), ll Change Management nelle imprese e nelle pubbliche amministrazioni, Atti del workshop di Castellanza, 5-6 giugno 2006, Aracne: 903-920, ISBN: 978-88-548-1221-5.
• Della Corte V., Micera R., (2007). “Destination Image Analysis and Management: Results of an Empirical Research on the Case of Naples”, in Umberto Collesei e Jean-Claude Andreani (a cura di), Atti del 6th International congress Marketing Trends, ISBN: 88-902459-1-3 / 978-88-902459-1-6.
• Conti C., Micera R. Vecchi V. (2007). “Hospitality Quality Certification For Sustainable Tourism In Protected Areas”, in Proceedings of the 9th Toulon-Veron Conference “Quality in Services”, Paisley – Scotland: 235-250.
• Micera (2006). “Le Alleanze Strategiche: Teorie Interpretative e Processi di Gestione”, in Atti del convegno AIDEA giovani Accordi, Alleanze e Aggregazioni tra aziende, presso l’Università degli studi di Salerno, 2006.
• Conti C., Micera R. (2006). “Sustainable destination development: lesson from protected areas”, in Proceedings of the XV International Tourism and Leisure Symposium, presso l’ESADE di Barcellona, 2006.
• Conti C., Micera R., Vecchi V., (2005). “Quality Management in the Hotel Industry: an Application of the Balanced Scorecard”, in Proceedings of the 8th Toulon-Veron Conference “Quality in Services”, Palermo: 340-344.

Projects

Delegate, representing CNR ISMed in the Interinstitutional Cooperation Agreement with the Fondazione Istituto Tecnico Superiore per Tecnologie Innovative per i Beni e le Attività Culturali e Turistiche (Fondazione ITS BACT).

Scientific Coordinator for CNR in the WP1 “Mapping of collaborative economy initiatives” – Project TouriSMEshare finanziato dalla Call for Proposals “Opportunities for European Entrepreneurs in the Sharing Economy” addressed to Enterprise Europe Network partners in the EU.

Scientific Coordinator for research sub-project Innovative Model of Destination Governance, financed by CNR (PdG IRISS DUS.AD010.040.004).

Scientific Coordinator for CNR in the research activities of M.I.C.E. Italia Project 

Scientific Coordinator for CNR in the research project OR.C.HE.S.T.R.A.- ORganization of Cultural HEritage for Smart Tourism and Real‐time Accessibility, PON R&C 2007-2013 BANDO “SMART CITIES”.

Member of team for the research project “CLIC – Circular models Leveraging Investments in Cultural heritage adaptive reuse”, “Horizon 2020” – Call “Innovative financing, business and governance models for adaptive re-use of cultural heritage” (SC5-22-2017).

Member of team for the INSO project is financed by the Department of Civil Liberties and Immigration of the Ministry of the Interior.

Member of team for the research project METRICS – Methodologies and Technologies for the management and requalification of historic centres and buildings – PON03_00093_5.

Member of team for the research project SNECS – Historic Centre Social network – DATABENC. – (PON03PE_00163).

Member of team for the research project #ViaggiArte – An Integrated Experiential System for Cultural heritage Enhancement and Promotion based on Cinematic Virtual Reality, Augmented reality and Social Networking – (PO –  FESR obiettivo operativo 2.1 – Decreto Dirigenziale n. 1 del 05/02/2014).

Member of team for the research project SM@RTINFRA-SSHCH Smart Integrated Infrastructures for Data Social Sciences, Humanities and Cultural Heritage Ecosystem (Progetto Premiale Articolo 5 DM n. 949/Ric del 19 dicembre 2012).

Member of team for the research project NEOLUOGHI – Soluzioni per l’esperienza culturale nei luoghi elettivi della surmodernità, (PON R&C 2007-2013, Decreto Ministeriale prot. 01/Ric del 18 gennaio 2010).

Member of team for the research project Soluzioni innovative per la comunicazione della distintività del vino italiano sul mercato consumer internazionale (DIVINO) – (Bando Industria 2015 Bando Nuove Tecnologie per il Made in Italy).

Member of team for the research project Integrated Management of the Coastal Sea Area: towards a multilevel, transparent and participatory governance model of fishing activities, financing by Campania Region.

Member of team for the research project Innovation and competitiveness in the Italian economy – Innovation and value creation module of the CNR.