It’s more than just food.
Innovation and tradition for wellness tourism
between the Mediterranean diet and the rediscovery of territories

CNR – Marconi Hall
Piazzale Aldo Moro, 7
Rome

18 September 2024 10:30 a.m.

Poster

As a result of the growing interest in a healthy lifestyle in today’s society, wellness tourism has grown rapidly over the last two decades, especially in Mediterranean destinations, becoming the lever of success for territories capable of reinterpreting their history in a creative, innovative and sustainable way. In this context, food and wine stands as an excellent glue between the new needs of tourists, the identity of destinations and the activities of local producers.

These are the assumptions underlying the volume “Evolving the perspectives on the value of gastronomy for Mediterranean destination development” of the book series “Tourism studies on the Mediterranean Region”, whose main results will be presented by the editors during the event.

This will be followed by a round table with university professors, researchers, operators and policy makers who will offer a critical reflection on the challenges and opportunities of food and wine as a transversal and strongly experiential strategic resource. Innovative forms of tourism, in fact, such as tourism of roots, villages and wellness, are increasingly capable of generating successful experiences and launching sustainable development paths, becoming strategic assets for the economies of our country and the Mediterranean region.

The conference is part of the Rome Future Week 2024 calendar of events.

PROGRAMME

INSTITUTIONAL GREETINGS AND OPENING OF PROCEEDINGS

Salvatore Capasso
Director of the Department of Human, Social and Cultural Heritage Sciences
of the National Research Council (CNR-DSU)

Gabriella Corona
Director of the Institute for Mediterranean Studies (CNR-ISMed)

PRESENTATION OF THE VOLUME

Evolving the perspectives on the value of gastronomy
for Mediterranean destination development

MAIN RESULTS

Piera Buonincontri
Senior Researcher CNR-ISMed
Coordinator of the research line
“Tourism Economics and Management”

Luisa Errichiello
Senior Researcher CNR-ISMed

ROUND TABLE

Innovation and tradition for wellness tourism
between the Mediterranean diet and the rediscovery of territories

Roberto Micera
University of Basilicata

Virginia Coda Nunziante
Director “European and International Relations” Unit, UREI-CNR

Carmen Bizzarri
Associate Professor in Geography, European University of Rome

Sara Roversi
President of Radici ETS – Italea Campania

Giovanni Maria De Vita
Embassy Councillor
Responsible for MAECI’s “Tourism of Roots” project

Barbara Casagrande
Secretary General of the Ministry of Tourism

CONCLUSIONS

Roberta Garibaldi
President of the Italian Association of Food and Wine Tourism – University of Bergamo

Alfonso Vargas-Sánchez
Professor emeritus and member of the Andalusian Academy of Regional Science, Spain

MODERATOR

Mariangela Petruzzelli
International journalist, RAI TV author
and President of the MISS CHEF Association

ORGANISED BY

Department of Human, Social and Cultural Heritage Sciences of the National Research Council (CNR-DSU) and the Institute for Mediterranean Studies (CNR-ISMed), as part of Rome Future Week 2024

SCIENTIFIC COMMITTEE

• Piera Buonincontri (CNR-ISMed)
• Virginia Coda Nunziante (UREI-CNR)
• Luisa Errichiello (CNR-ISMed)
• Roberto Micera (Unibas, CNR-ISMed)

HOW TO PARTICIPATE

The conference is open to the public, subject to availability of places

INFO AND CONTACTS

Secretariat
Institute for Mediterranean Studies (CNR-ISMed)
Tel: +39-081-6134086 (int. 214)
E-mail: segreteria.direzione@ismed.cnr.it
www.ismed.cnr.it
tourismstudies@ismed.cnr.it