INVITATION TO THE CYCLE SEMINAR:
Beyond disciplinary barriers. The ISMed as a research laboratory

Green tourism and new opportunities
for tourists and destinations

March 11, 2025
10:00 a.m.

CNR-ISMed
Humanities Pole (VI floor)
Via Cardinale Guglielmo Sanfelice, 8
Naples

REMOTE ACCESS
on Teams platform

Poster

The crisis to which tourism has been subjected in recent years due to the covid-19 pandemic and the current wars has brought about significant changes in the sector. These include the awareness, on the part of destinations and operators, as well as tourists and visitors, of the need to create a culture of territories in which there is a more balanced relationship between tourism development and environmental sustainability.

From the point of view of demand, the aspect of sustainability is gaining prominence in the decision-making process of individuals who, thanks to an increased sensitivity on the issue, are increasingly leaning towards accommodation facilities, destinations and tourist activities that are sensitive to environmental protection and prefer to enjoy outdoor experiences and in contact with nature, far from large cities and crowded attractions (Del Chiappa, 2018; Gursoy et al., 2020). In particular, environmental certifications are acquiring an increasingly relevant role, as instruments able to assure the market of the tourism operators’ effective attention to the environment.

Starting from these considerations, the aim of the meeting is to analyse and highlight attitudes towards environmental sustainability, both from the demand point of view, highlighting the preferences and choices of tourists, and from the supply point of view, in order to understand what are the levers that push tourism managers to promote a more balanced and responsible development model.

THE SPEAKER. Piera Buonincontri holds a degree in Business Economics from the University of Naples Federico II and a PhD in Marketing and Communication.

She has been a researcher at the National Research Council since 2008 and has been coordinator of the ‘Economics and Management of Tourism’ research line at the Institute for Mediterranean Studies (CNR-ISMed) since 2021.

Her research interests are mainly focused on innovative processes in management and marketing, paying particular attention to the tourism and cultural heritage sectors.

Programme

SPEAKER
Piera Buonincontri
CNR-ISMed

INTRODUCES AND MODERATES
Tommasina Pianese
CNR-ISMed

FINAL DISCUSSION

SCIENTIFIC COMMITTEE
Michele Colucci, Gabriella Corona, Antonio De Lorenzo, Valentina Noviello
CNR-ISMed

INFO AND CONTACTS
valentina.noviello@ismed.cnr.it
www.ismed.cnr.it

HOW TO PARTICIPATE
The seminar is open to the public, subject to availability.
It is possible to participate remotely on the Teams platform