The power of words in tourism

The power of words in tourism Researcher Piera Buonincontri (CNR-ISMed)host of the “Brainess” podcast on tourism June 5, 2025 Piera Buonincontri, first researcher at CNR-ISMed and coordinator of the ‘Economics and Management of Tourism’ research line, was the guest of the first episode of the podcast “Brainess” on “The power of words in tourism”, as part of the TEDx Piazza Mario Pagano event.