Green transition and sustainable businesses:
An analysis of the Greenwashing phenomenon

Organized by CNR-ISMed
within the campaign #All4ClimateItaly2021

under the patronage of Save the Planet Onlus

Tuesday 28 September 2021, 11.00 am

Access the webinar via Zoom   or follow live on Facebook @CNR.ISMed


With the launch of the Green Deal, companies are being called upon to review their strategies and pay greater attention to environmental impacts. However, there is a risk that behind proclamations of "responsibility" there is no real "green" behavior. The webinar draws attention to the risk that many companies, while claiming to be active in climate improvement, end up feeding the phenomenon of "greenwashing". The event is included in the campaign #All4ClimateItaly2021 launched by the Ministry of Ecological Transition in collaboration with Connect4Climate of the World Bank Group and with the participation of the Lombardy Region and the Municipality of Milan. #All4ClimateItaly2021 gathers events dedicated to the fight against climate change held in Italy in 2021 in order to promote a constructive dialogue on the challenges of the climate crisis in view of the Pre-COP to be held in September in Milan, and COP26 hosted in November by Glasgow.



Institutional greetings and opening of the works
11:00 am

Salvatore Capasso
Director of the Institute of Mediterranean Studies (CNR-ISMed)

Piera Buonincontri
Researcher, Institute for Mediterranean Studies (CNR-ISMed)
The big green lie: concepts and forms of the "Greenwashing"

Angeloantonio Russo
Full professor University LUM "Giuseppe Degennaro"
'Greenwashing' and non-financial reporting: where are we going?

Elena Stoppioni
President Save The Planet Onlus
Tools to avoid 'Greenwashing

Gianni Tartari and Silvia di Gennaro
European Climate Pact Ambassadors in Italy
Ambassadors of the European Climate Pact: a point of connection in the 'Green Deal' between civil society, stakeholders and the European Commission.

Lucia Toffanin
Secretary General INDICAM - Italian Association for Intellectual Property
Sustainable" intellectual property

Gianluca De Cristofaro
Lawyer LCA Studio Legale Milan
Legal aspects of Greenwashing versus misleading advertising

Tommasina Pianese, Researcher of the Institute of Mediterranean Studies (CNR-ISMed)

Final debate and closing remarks
12:20 pm

Scientific Secretariat CNR-ISMed
Piera Buonincontri, Daniela de Gregorio, Tommasina Pianese



Secretariat of the Directorate
Institute for Studies on the Mediterranean (CNR-ISMed)
Tel: +39-081-6134086 (int. 214)
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